Friday, 26 June 2015
Wednesday, 24 June 2015
Cutting to the beat- Beyonce If i were a boy
Cutting to the beat
Cutting in
the beat is very important for a music video because;
It makes the
music video interesting
It gives the
music video more depth
It makes the
beat clearer with the video
IIII/IIII
/There's a
fire starting in my heart/
Reaching a fever pitch, it's bringing me out
the dark/
/Finally I
can see you crystal /clear/
Go 'head and
sell me out/ and I'll lay your shit bare
See how I leave with every piece of you/
Don't underestimate the things that I will do/
There's /a
fire starting in my heart
Reaching a fever pitch
And it's bringing me out the dark/
The scars of
your love/ remind me of us
They keep me thinking that we almost had it
all
The scars of your love, they leave me
breathless
I can't help feeling
We could have had it all
(You're gonna wish you never had met me)
Rolling in the deep
(Tears are gonna fall, rolling in the deep)
You had my heart inside of your hand
(You're gonna wish you never had met me)
And you played it, to the beat
(Tears are gonna fall, rolling in the deep)
How to cut
to the beat:
- Make a key for each of the different shots
- Start to cut in the lyrics by adding a ‘slash’ between the lyrics
- Add the key to the cuts for example a close up shot of Adele could be (CU A)
KEY:
B-Beyoncé
M-male
BT-B and M at breakfast table
BO- Beyoncé leaving the house
BC- Beyoncé in the car with another male
OTS-Over the shoulder shot
ETS-Extreme Long shot
2s-Two shot
Beyoncé; if
I were a boy
Dialogue:
(MS-B) Intimacy/ (MS-M)
Honesty/ (CU-B)
Commitment/ (CU-M)
You/ (CU-B)
Me/ (MS-B)
Us
If I were a
boy/ (HA-B) (MTS-BT) /even just for a day/ (LTS-BT)
I'd roll out
of bed in the morning/ (MD-BT)
And throw on
what I / (CU-B) wanted and go/ (MS-BT)
(CU-B) /Drink beer/ (LA-B) with
the guys
And chase
after / (LS-B) girls
I'd / (MTS-BC) kick it with who I wanted
And I'd
never get confronted for it
'Cause/ (MTS-BC) they stick up for me
Amplification, illustrative and disjuncture
Amplification, Illustrative
and Disjuncture
Maroon 5- sugar
The Music video for ‘sugar’ by maroon 5 is partly
disjuncture and partly illustrative. In the music video for sugar disjuncture
is shown through the lyrics saying something slightly different from the video.
In the video it shows the band singing in different weddings to the bride and
groom. However the lyrics do represent what the music video is showing although
metaphorically, making the music party illustrative. This is shown during the
lyrics when the song mentions love and two people enjoying being together in
the lyrics, this is then represented in the music video as it shows couples in
love and enjoying being together. The music video is also a linear narrative
and progress in chronological order as it shows the progression of the band
going from wedding to wedding and eventually ending with the lead singer
addressing each of the married couples.
Michael Jackson- Speed Demon
The music video for ‘Speed Demon’ is linear and is a
chronological narrative. The music video is also disjuncture because it has a
storyline and follows a consistent pattern throughout. The music video shows a
person running always from people; this is represented throughout the lyrics.
This is shown in the lyrics throughout. For example ‘Speedin on the freeway’ while
this is ‘being played the music video shows a man running away from people on
the freeway. The video is also disjuncture as the video includes moments that
aren’t mentioned in the lyrics. This is shown through the video. The video is
also disjuncture because the music video is a cartoon and sometimes shows
things such as characters that aren’t mentioned in the lyrics and certain
moments such as morphing characters and animals which represent the disjuncture
in the music video.
Coldplay-Scientist
Scientist is a non-linear narrative throughout the entire
song. The scenes are being played in reverse making the video non-chronological
although the lyrics are sung the correct way. This promo is an example of
amplification this is because amplification takes key concepts from the lyrics
and implements them in the music video which is shown in the scientist. The key
concepts that are taken from the lyrics are sadness, depression and separation.
These are shown by the sad expression and dull tone of voice of the lead singer.
Throughout the music video the audience realise that it isn't the conventional
'break-up' between loved ones but in fact it is a break up due to the tragic
death of his partner due to a car crash.
Notes on Music promos
Music Promos
What is in the poster?
Large masthead
Sticker tag that shows extras
Phone number,
Email address
Websites
Logo
Main image.
Date
Institutions –record label
Two door cinema club: 3differnt
posters- all different to show different personas of the styles.
Music promotions: What’s the
point?
·
Synergy
·
CD/DVD
·
Music/film/TV video
·
Album, Magazine, Advert
Promotion, digi pack- to keep
consistency and to help keep the musician relevant.The audience recognise the
different pieces of promotions see vid buy CD go to gig
Conventions
·
Name of artist/band
·
Name of album/song
·
Typography
·
Reflect genre
·
Mise en scene
·
Layout
·
Main image of artist/band
·
Release date of tour/album
·
Logo of record label
·
Places you can buy album/single/tour tickets
·
|Reviews
·
Price
·
Features(behind the scene, bloopers)
·
Websites
·
Age certificates
Music videos: Performance and Narrative
Music Videos
Comprise of two different types of images:
·
Performance clips
·
Conceptual clips-narrative and artistic
In most both are combined
Performance clips
Video that shows the vocalist and the band playing.
Performance settings
The video can take place in different setting, perhaps with
more variety
The singer could be in their bedroom singing out the window;
they could be walking down the street (common in rap music)
Narrative
Contains a visual story that is easy to follow. A pure
narrative clip contains no lipsychronised singing
The story is an idea, a ‘concept’ hence conceptual
The narrative usually relates to the clip
Artistic clip
Music use artistic elements
Artistic performance video
What can you say about how the songs meaning and lyrics have
been explored
Technical requirements for performance
·
Tracking shots are hard to achieve without a
dolly
·
Singer must be miming in perfect sync with the
music
·
You need a large number of shots and edits
·
Shots need to be varied, constantly moving with
multiple takes
·
Edits need to follow tempo
Intertextuality
18th June 2015
Intertextuality
A text that references other films or events that happened
at the time. For example:
Simpsons- Hannibal-Mr Burns
Simpsons- the Beatles- Abbey road
Shrek- Disney princesses/ Charlie’s Angles
Media texts 9 films,
TV adverts etc.) Are like a mosaic of references to other texts.
·
They can be used for humorous or serious effect-
parody/pastiche or homage (copying)
·
Privileges part of the audience- they’re ‘in on the joke’- but the text can still be
understood by others unaware of intersexual references
·
Nostalgia- reminds audience of the past.
·
Intertextuality credits its audience with the
necessary experience to make sense of such references and offers the pleasure
of recognition.
·
Intertextuality is also reflected in the
fluidity of genre boundaries and in the blurring of genres.
Examples of
intertextuality in music videos
·
Red hot chilli peppers ‘californacation’ - video
game footage
·
Robbie Williams ‘let me entertain you’- Kiss
image
·
Eminem ‘without me’ – References super hero’s
The rise of MTV in 1981, potential of medium quickly
realised by artists- result= big budget promos
Early audience demographics white male’s artist and rock
artists
MTV unfriendly?
MTV ignored black rap videos-Niche audience
Small budgets
Threatening content- Gangster rap
·
By mid-1984 firmly established as key channel
for music video
Own Oscars for music vids- some directors later found
Hollywood fame
VH1 established 80s-demographic/content
MTV Europe launched 1987
Greater diversity of musical genres
Diversity
MTV became more lifestyle orientated-covered popular culture
in general.-e.g. film, TV
Unplugged series hugely successful-CD
The real world
The present
Convergence availability of music videos on YouTube
(copyright) iTunes, mobiles
Wider range of genre based music
Channels (cater for niche audiences)
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