Amplification, illustrative and disjuncture

Amplification, Illustrative and Disjuncture

Maroon 5- sugar

The Music video for ‘sugar’ by maroon 5 is partly disjuncture and partly illustrative. In the music video for sugar disjuncture is shown through the lyrics saying something slightly different from the video. In the video it shows the band singing in different weddings to the bride and groom. However the lyrics do represent what the music video is showing although metaphorically, making the music party illustrative. This is shown during the lyrics when the song mentions love and two people enjoying being together in the lyrics, this is then represented in the music video as it shows couples in love and enjoying being together. The music video is also a linear narrative and progress in chronological order as it shows the progression of the band going from wedding to wedding and eventually ending with the lead singer addressing each of the married couples.

Michael Jackson- Speed Demon

The music video for ‘Speed Demon’ is linear and is a chronological narrative. The music video is also disjuncture because it has a storyline and follows a consistent pattern throughout. The music video shows a person running always from people; this is represented throughout the lyrics. This is shown in the lyrics throughout. For example ‘Speedin on the freeway’ while this is ‘being played the music video shows a man running away from people on the freeway. The video is also disjuncture as the video includes moments that aren’t mentioned in the lyrics. This is shown through the video. The video is also disjuncture because the music video is a cartoon and sometimes shows things such as characters that aren’t mentioned in the lyrics and certain moments such as morphing characters and animals which represent the disjuncture in the music video.

Coldplay-Scientist

Scientist is a  non-linear narrative throughout the entire song. The scenes are being played in reverse making the video non-chronological although the lyrics are sung the correct way. This promo is an example of amplification this is because amplification takes key concepts from the lyrics and implements them in the music video which is shown in the scientist. The key concepts that are taken from the lyrics are sadness, depression and separation. These are shown by the sad expression and dull tone of voice of the lead singer. Throughout the music video the audience realise that it isn't the conventional 'break-up' between loved ones but in fact it is a break up due to the tragic death of his partner due to a car crash.