Music Video Analysis- 'All About That Bass'

Pop- Meghan Trainor- ‘All about the bass’

All about the base adheres to most of the conventions of the Pop genre. This is shown from the choreographed dancing in the music video. Meghan Trainor has several other women with her that a times dance in tune with her, this is shown in nearly all Pop music videos and is a big part of the Pop genre. Another main convention of the pop genre is the use of eccentric colours and dress code. They mainly do this to show the youth culture while also making the video as visually pleasing, this is because the videos are mainly targeted to a younger audience. The music video ha a colour scheme that has vibrant colours which further represents the video is targeted at an audience that will be captivated visually.  The majority of the music video consists of close ups, long shots and mid shots however, at times the video uses the bird’s eye view shot. Close ups are mostly of the musician when she’s singing; the shots are usually longer than other close up shots that don’t involve the musician. Other close up shots that don’t have the musician are short and show interesting people that are dressed in an extreme way or of the dancers.  The long shots show the entire room which is in a vibrant colour and the camera usually zooms in to focus on the musician or an important person in the shot. Mid shots are used throughout the video and are mainly focused the musician, the shot is used to show the important feature around her while not showing the entire room. The music video is Mostly narrative, this is because throughout the music video there are scenes which represent the lyrical content such as ‘stick figure silicone Barbie dolls’ which is then shown in the music video.  

This shot shows the birds eye view which is used several times throughout the music video. this shot shows the vibrant colours that are used in the promo and highlights the musician. When this is shot is used it only shows the musician which and focuses on her. This is a typical convention of the Pop genre to fixate on the musician.

This is a mid shot of other perfomers in the music promo. The shot is very quick and is shown to further establish how eccentric the music video is. The use of this shot is appealing to the younger target audience. The shot is also representing the narrative in the music promo.  

This is a mid shot of the musician and back up dancers. The shot shows some of the typical conventions of the Pop genre. One convention that is represented in the shot is of the vibrant colours that are displayed and another is the cheoreography. The shot also focuses on the main musician while blurring out the backup dancers. This further emphasises the importance of the musician.

This is a close up of the musician and back up dancers.Again the musician is focused while the back up dancers are blurred. The shot also shows the conventions of the Pop genre.  

This is a close up shot shown in the music video. This is one of few shots that doesn't involve the musician. The shot is an extremelry quick shot and doesn't last long. this occurs throughout the music promo while also showing conventions of the Pop genre.